E182: The Buy Side: Microsoft

The Buy Side is our series with brand marketers about sport and sponsorship.

Today we’re talking about how Microsoft views sport, with Monica Robbins, the tech giant’s global Director of Sports Partnerships who oversees relationships with among others the NFL, the NBA and more recently, the ECB, the governing body of cricket in the UK among several others.

So this is a conversation about tech, the cloud, purpose based marketing, how devices drive consumption patterns and the view from Silicon Valley of sport’s role in showcasing brand and other types of messages.

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