Sales Transformation #568 S2 Episode 437 - MAGIC WITH ANALYTICS: Researching And Understanding The Customer Base As A Whole
ARE YOU ANALYTICAL ENOUGH?
Being a seller is not always about knowing just one customer, it also involves knowing your entire customer base as a whole. Kevin Warner is back and today he talks about the importance of having analytics in your sales process. Kevin also explains how every outbound channel has just the same structure, the true big factor is having enough analysis on your customers to know how to communicate with them well. Let’s dig deeper and analyze this in the latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
KEVIN: VOLUME WORKS IF DONE RIGHT
“Volume still works. If you're doing it the right way. The problem is a lot of companies, to achieve volume, don't do it the right way because of human resources or capital problems.”
KEVIN: OUTBOUND IS ANALYTICS DRIVEN
“The one unique thing about outbound is it is an acquisition channel, and at the core of an acquisition channel, it's analytic driven.”
KEVIN: SCALE BY KNOWING THE MARKET
“You can still achieve scale, you can if you know your market well enough if you can segment them well enough if you can personalize the messaging to those segments if you can interject personality data if you can understand that not all people use all of those communication channels the same.”
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Kevin Warner | Leadium | Leadium.com
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