NFL: Move the Sticks with Daniel Jeremiah & Bucky Brooks USF HC Brian Hartline on Building a Program the Right Way
Dec 28, 2025
Brian Hartline, the newly appointed head coach at the University of South Florida, shares insights on his transition from Ohio State's offensive coordinator. He discusses his coaching philosophy built on the pillars of people, process, and purpose. Hartline emphasizes player development, honest communication, and the importance of trust in coaching relationships. He reflects on the challenges of stabilizing the program and strategies for effective recruiting. With a commitment to authenticity and building a strong foundation, Hartline is ready to elevate USF football.
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Three Pillars For Building A Program
- Brian Hartline prioritizes people, process, and purpose as the core pillars of program building.
- He believes the right people and processes create consistent wins, and purpose sustains effort under pressure.
Character Trumps Pure Metrics
- Hartline values mental makeup and character over pure measurable traits when evaluating players.
- He argues the "right guys" become the best through fit and development, not raw talent alone.
Fix Processes To Improve Results
- If you want better outcomes, change the process instead of repeating the same actions.
- Use practice and routines as feedback loops to improve game-day results.