449 - Is Vietnamese Culture Being Replaced by Korean entertainment? Karen Tran Wood - IW Group

In this episode of the Vietnamese podcast, we’re joined by Karen Tran Wood, a seasoned entertainment marketing and publicity executive with over a decade of experience leading award-winning campaigns across film, television, and lifestyle brands.

As Head of Entertainment Marketing & Publicity at IW Group, Karen oversees a division dedicated to crafting integrated, culturally resonant campaigns that connect with today’s diverse audiences. Her client portfolio includes major names like Amazon Prime Video, Hulu, Lionsgate, Universal Pictures, The Walt Disney Company, and Warner Bros. She has led standout campaigns for Barbie, Avatar: The Way of Water, Shōgun, The Cleaning Lady, Moana 2, and Mission: Impossible – The Final Reckoning.

In our conversation, Karen shares what it takes to build inclusive, high-impact marketing strategies in today’s Hollywood—and why multicultural audiences, especially Vietnamese Americans, deserve greater attention from studios and brands. We also dive into the global future of Vietnamese film and music, how it compares to industries like K-pop, and her thoughts on how AI is reshaping the entertainment landscape and the future of creativity.

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Many of you still have the chance to record and preserve the legacies of your own families. I’ve sat with families now for interview sessions to record the rich histories of parents and explore the lives of the generations that preceded them. Don’t let your family stories go untold! Take a moment to reach out and together we will bring out your family’s story on a recorded journey. - Kenneth Nguyen

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