The Beat with Ari Melber
Oprah campaigns with Harris in crucial swing states
Sep 19, 2024
Joey Bada$$, an influential hip-hop artist, discusses the intersection of music and social justice, emphasizing how hip-hop can drive political awareness. Tony Schwartz shares insights on celebrity endorsements, particularly Oprah Winfrey's rally for Kamala Harris, and their impact on voter motivation. Chris Hayes and Joan Walsh analyze the evolving political landscape, while Brittney Cooper highlights the importance of diverse voices in activism. Together, they explore how technology and creativity can reshape engagement in the upcoming elections.
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Quick takeaways
- Oprah Winfrey's endorsement of Kamala Harris is set to energize voters in swing states, leveraging her influential reach to drive turnout.
- The Harris campaign's innovative use of technology, like Zoom, reflects a modern approach to engaging diverse voters and mobilizing support.
Deep dives
Oprah's Impact on the Harris Campaign
Oprah Winfrey's surprise endorsement of Kamala Harris during the Democratic National Convention is a significant event, marking her return to the political scene after previously supporting Barack Obama. Harris's campaign sees Oprah as a powerful influencer, capable of driving voter turnout, particularly in crucial states like Michigan. The event in Michigan will not only rally local voters but will also be broadcasted to a national audience, leveraging Oprah's extensive reach. By tapping into Oprah's broad appeal, the campaign aims to energize a diverse demographic and build momentum ahead of the upcoming election.
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