Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.

Cole's new venture, Digital Audience Data, seeks to get all major telecoms operators in advanced economies to jointly share data for a "more accurate" TV measurement system than legacy ones such as those operated by Barb and Kantar Media in the UK.

He also talks about his track record working with Steve Jobs and Apple on the iPhone's launch and how his career has been built on "disrupting" legacy systems.

And, amid rumours of GB News following in TalkTV's footsteps by going online only, Cole answers questions about the rationale for launching the channel in 2021 – a move that attracted calls for an advertiser boycott before it began programming.

Further reading:

UK telcos plot audience measurement and ad sales platform

Telcos can transform the UK ad industry for the better

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Thanks to our production partners Trisonic for editing this episode.

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