Incredible Exits: Stacey Buys and Then Sells a Content Site 3 Years Later

Stacey Roberts is the Owner of New You Health and Wellness, a practice providing specialized advanced physical therapy and functional medicine to help people look and feel better. She is a physical therapist and holistic registered nurse with a demonstrated history of working in the hospital and healthcare industry. 

Before New You Health and Wellness, Stacey was the Director of Rehabilitation at Aegis Therapies and an Assistant Professor of the DPT Program at the University of Wisconsin-Milwaukee. She obtained an MBA in 2019 before earning a master’s in nursing and is completing a Nurse Practitioner Certification in 2024.

Do you have hopes of becoming an entrepreneur? Have you considered acquiring one? What can you learn from someone who has bought and successfully exited an online business? 

Buying a business entails many moving parts, creating a great deal of complexity. Stacey Roberts realized this in her journey of buying, growing, and selling her content site for nearly double the purchase price. She now shares her process of due diligence, financing the acquisition, scaling the site, exiting, and managing aftersale life. 

In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Stacey Roberts, Owner of New You Health and Wellness, to discuss how she successfully bought and sold an online business. Stacey explains her purchasing decision, the challenges she faced and overcame, the sales process, and why she decided to sell.