Incredible Exits: Stacey Buys and Then Sells a Content Site 3 Years Later
Jun 13, 2023
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Stacey Roberts, Owner of New You Health and Wellness, talks about her journey of buying, growing, and selling her content site. She discusses due diligence, financing, scaling, exiting, and managing aftersale life. The hosts also discuss building a team, transitioning from offline to online, managing and monetizing a content site, and the impact of COVID on income and monetization plans.
Stacey Roberts successfully bought and sold a content site, doubling its value in three years by assembling a team of experts and conducting thorough research.
Stacey emphasizes the importance of staying informed, researching, and learning from others' experiences to overcome obstacles and grow the business.
Deep dives
Success in Selling a Content Site
In this podcast episode, Stacey discusses her journey of buying and selling a content site. She shares how she purchased the site with an SBA loan, put in less than 10 hours a week to manage it, and successfully doubled its value in three years. Stacey talks about her decision to sell the site to focus on her passion project, her clinic, and the process of finding a buyer with the help of a broker. She also highlights the importance of assembling a team of experts and doing thorough research to navigate challenges in running the site and achieving success.
Building a Team and Leveraging Expertise
Stacey emphasizes the importance of building a team with specific expertise to manage different aspects of the site. She mentions hiring contractors for social media and SEO, as well as working with a maintenance company. Stacey discusses how she learned from experts in the industry and leveraged their knowledge to improve the site's performance. She also underscores the significance of staying informed, researching, and learning from others' experiences to overcome obstacles and grow the business.
Monetization and Growth Strategies
Stacey shares her strategies for monetizing the site, including display advertising, affiliate marketing, and sponsorships. She emphasizes the need for flexibility and adapting to changing trends, such as the impact of COVID-19 on online traffic. Stacey also discusses the importance of search engine optimization (SEO) and updating existing posts to drive organic traffic and revenue growth. She mentions leveraging social media channels, such as reels bonuses on Instagram, to generate additional income.
Selling a Business and Finding Success
Stacey reveals her decision to sell the site to pursue her passion in the healthcare industry. She discusses working with a broker to navigate the selling process and prevent potential issues. Stacey expresses her satisfaction with the outcome of the sale and her belief that the new owners will continue to succeed with the site. While she acknowledges occasional moments of seller's remorse, she remains focused on her new venture and the fulfillment it brings.
Stacey Roberts is the Owner of New You Health and Wellness, a practice providing specialized advanced physical therapy and functional medicine to help people look and feel better. She is a physical therapist and holistic registered nurse with a demonstrated history of working in the hospital and healthcare industry.
Before New You Health and Wellness, Stacey was the Director of Rehabilitation at Aegis Therapies and an Assistant Professor of the DPT Program at the University of Wisconsin-Milwaukee. She obtained an MBA in 2019 before earning a master’s in nursing and is completing a Nurse Practitioner Certification in 2024.
In this episode…
Do you have hopes of becoming an entrepreneur? Have you considered acquiring one? What can you learn from someone who has bought and successfully exited an online business?
Buying a business entails many moving parts, creating a great deal of complexity. Stacey Roberts realized this in her journey of buying, growing, and selling her content site for nearly double the purchase price. She now shares her process of due diligence, financing the acquisition, scaling the site, exiting, and managing aftersale life.
In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Stacey Roberts, Owner of New You Health and Wellness, to discuss how she successfully bought and sold an online business. Stacey explains her purchasing decision, the challenges she faced and overcame, the sales process, and why she decided to sell.
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Listen to the best highlights from the podcasts you love and dive into the full episode