Ellen Schwartze is the Senior Director of Digital Demand Generation at Knotch, a content intelligence platform. In this episode, she talks about flipping formats in marketing, humanizing demand gen, and the benefit of synergy between revenue, brand, and marketing teams. Modern-day marketers, like Ellen, are team players, experimenters, and challengers of the status quo.

0:00 Intro
0:45 Conversation with Ellen
3:30 Vanity metrics
7:50 Resistance to change
10:20 Reporting to revenue
17:13 Flipping the format, virtual event example
23:00 Brand VS demand
26:54 Connect with Knotch
27:45 Outro

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