Kyle Poyar, Co-founder and Operating Partner at Tremont and a leading voice in product-led growth (PLG), shares valuable insights on integrating PLG into modern businesses. He discusses why PLG is essential in an AI-driven world and how companies can leverage their products for organic customer acquisition. Kyle emphasizes the importance of social proof and offers strategic advice for early-stage founders. Plus, he shares his own journey into venture capital and highlights key growth tactics that are reshaping the industry.
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insights INSIGHT
PLG's Rise
Kyle Poyar didn't invent PLG, but he helped define and popularize it.
He joined OpenView in 2016 when the term was still evolving.
insights INSIGHT
PLG's Inevitability
PLG is becoming inevitable, especially with the rise of AI in software, according to Kyle Poyar.
It's more of a dimmer switch than an on/off switch.
question_answer ANECDOTE
Outreach's PLG
Scott Barker initially doubted PLG's applicability for complex products needing education.
He changed his mind, citing Outreach's free sequence builder as a PLG motion.
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Kyle Poyar is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the product-led growth (PLG) movement. Kyle shares his insights on the inevitability of PLG in an AI-driven future and reveals must-try tactics to accelerate growth using a PLG approach.
Discussed in this Episode:
Why PLG is becoming inevitable, especially with the rise of AI in software
Creative ways companies can build out their PLG motion
How social proof and PLG are merging to influence buying decisions
Advice for early-stage founders looking to set up a PLG motion
The realities of working in venture capital and how to break into the industry
Highlights: (4:22) The evolution of PLG from an investment risk to a critical strategy. (9:10) Will the vast majority of software companies have a PLG motion in the future? (18:56) Using product data for marketing purposes. (21:17) Offering an affordable entry-level package to land and expand. (23:44) The increasing importance of social proof in PLG. (31:41) Advice for early-stage founders setting up a PLG motion. (37:43) Kyle's journey from consulting to VC and advice for breaking into venture. (44:43) One thing revenue leaders believe to be true that Kyle thinks is bull$***(47:59) One thing that is working for Kyle in go-to-market right now.
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