UP223: Elements of Value

This is a deep dive in to the relationship between sports fans and teams, with Ben Phillips and Mike Brady from InfrontX. 

And specifically, we break down the component parts of the value exchange that exists between a football club and a fan, particularly when the relationship is conducted almost entirely via digital channels.

I’ve written about this topic in this week’s UP Newsletter,  so you can see the Elements of Value model that we reference in the podcast. 

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Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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