Miami Heat President of Business Operations Eric Woolworth joins us to discuss how the signing of NBA superstar LeBron James will impact the business and brand of the Miami Heat. Ethan Skolnick of the South Florida Sun Sentinel stops by to discuss how LeBron James' signing with the Miami Heat affects the NBA and the Heat's positioning in South Florida. We also analyze the manner in which LeBron James announced his decision to join the Miami Heat.
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