Search is an 'Entrepreneurial Journey,' Not a Career, Says ETA-Backed CEO from Brazil

Entrepreneur Henrique de Freitas is barely a year into his ETA journey, and he's already the CEO of a lower-middle-market business-process outsourcing company called Reliable Premium. 

De Freitas tells Search Party the founder of Reliable Premium " built the business over 20 plus years. It had grown into something bigger than he probably ever imagined it could, and it turned out to be a win-win - a liquidity event by somebody who would take care of the people and the culture and the legacy."

De Freitas, a native of Brazil, says he worked in investment banking and private equity after moving to the US. But then he "started learning about search, about the model. I was tremendously impressed with the world-class people who were doing it, both CEOs and investors, and how welcoming they were."

When de Freitas came across Reliable Premium Management after a six-month search, he realized it checked all of his search boxes: it provided a solution for small businesses, and it was growing more quickly than the founder had anticipated. Bringing his expertise in technology, de Freitas knew he could help it scale up.

Now, seven months into his role as CEO, de Freitas has helped Reliable Premium Management reach about 10,000 small businesses.

In this episode of Search Party, de Freitas explains the mindset that has helped him succeed on his “entrepreneurial journey.”

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