Ethan Aaron, CEO of Portable, dives into the debate of whether data is a job or merely a skill. He discusses the barriers companies face in utilizing simple tools like Google Sheets for analytics. The conversation highlights the evolving role of data teams, addressing the gap between technical work and actual business value. Ethan also explores how businesses can identify impactful data applications to drive culture and efficiency, while navigating the cyclical nature of data trends and the integration of AI in decision-making.