The rise of Instagram is a great example to illustrate how the power of influence has shifted from brands to creators. This shift has sparked the evolution and expansion of the “creator economy,” which is fundamentally changing the shopping experience. How can brands keep pace and capitalize on these new opportunities?
During this episode of Retail Remix, our host Alicia Esposito talks with Rodney Mason, Head of Marketing and Brand Partnerships for LTK. The pair chat about how the creator economy works and why it can be advantageous for modern-day retailers. Check out this episode to learn about:
- The evolution of influencer marketing into the new “creator economy;”
- The creator economy’s impact on building consumer trust;
- The evolution of retail media and its implications on the influencer space; and
- Key tips and best practices for tracking sales and compensating creators appropriately.
RELATED LINKS
- Connect with Rodney here!
- Get more insights from LTK.
- Learn more about the LTK Creator Community.
- Learn more about how creators can power retail media.
- Learn more about creator-guided shopping and influencer marketing trends at Retail TouchPoints.
Do you want to learn more about creator-guided shopping trends in your industry? Register for the Retail Innovation Conference & Expo, which is taking place June 13-15, 2023, in Chicago and will be laser-focused on what’s new and what’s next in connected commerce. All-Access Pass holders will get access to three days of content, including sessions on new revenue models like resale, social commerce, and more. Register and use the code RRPODD225p to get 25% off all pass types!