It’s no secret that women’s basketball is exploding in popularity. The WNBA had a record-breaking season last year, which was also its most-watched season in over two decades. Now as some of those college stars (like Caitlin Clark) graduate from college and move on, the WNBA is hoping to build on their momentum.

One of the women we can thank for that momentum is Clara Wu Tsai. She bought the New York Liberty basketball team in 2019 with her husband Joe Tsai, and immediately made profound changes to turn it around. Her goals for this year? To win a championship, and show that women's professional sports can be profitable.

This will be our final episode of Season 1. We’re so thankful you joined us for the first season of “How She Does It,” and we can’t wait to see you again later this year!

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Chapters:

00:00 Background and Values

04:58 Academic Journey and Career Path

11:01 Becoming the Owner of the New York Liberty

15:49 Success and Goals for the New York Liberty

22:04 Promoting Social Justice through the Social Justice Fund

25:56 Studying Peak Performance in Elite Athletes with the Wu Tsai Performance Alliance

Takeaways:

As the owner of the New York Liberty basketball team, Clara revitalized the team by moving them back to New York City and investing in player health and care.
The team's success and their goal of increasing viewership for women's professional sports demonstrate the potential profitability of women's sports.
Clara and her husband, Joe Tsai, divide and conquer the responsibilities of running the Brooklyn Nets and the New York Liberty.
Clara is involved in social justice initiatives, including the Social Justice Fund, which supports economic mobility and racial justice in Brooklyn.
Clara also leads the Wu Tsai Performance Alliance, which studies peak performance in elite athletes, with a focus on female athletes.

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