

Empowering Women's Health: Elizabeth Prenger's Journey with Assicle and Femme Health Founders
About the Show:
"The opportunity to not only help women feel better during that moment in time but to make them laugh and appreciate and feel loved and feel seen and heard is priceless."
- Elizabeth Prenger
In this inspiring episode of I am Northwest Arkansas®, host Randy Wilburn sits down with Elizabeth Prenger, a remarkable entrepreneur making waves in the women's health space. Elizabeth shares her journey from political campaigns to nonprofit work, and how her diverse experiences led her to create the innovative postpartum recovery product, the Assicle. This episode is a must-listen for anyone interested in entrepreneurship, particularly aspiring female entrepreneurs seeking encouragement and insight into navigating the startup world.
About the Guest:
Elizabeth Prenger is the founder of the Assicle, a groundbreaking product designed to aid postpartum recovery. With a background in political and nonprofit sectors, Elizabeth transitioned into entrepreneurship, driven by a personal need to address gaps in women's health solutions. She is also a co-founder of Femme Health Founders, an initiative aimed at supporting early-stage femtech startups through tailored resources and community building.
Episode Summary
Elizabeth Prenger discusses her entrepreneurial journey, highlighting the challenges and triumphs of launching a product in the women's health market. From her early career in politics and nonprofit work to discovering the vibrant startup ecosystem in Northwest Arkansas, Elizabeth shares valuable insights into the importance of community, networking, and perseverance. She also introduces the Assicle, a reusable product designed to aid in postpartum recovery, and emphasizes the need for more resources and support for female entrepreneurs in the femtech space.
Key Takeaways:
- Entrepreneurial Journey: Elizabeth's diverse career path highlights the importance of gaining varied experiences and leveraging them in entrepreneurship.
- Innovation in Women's Health: The Assicle addresses a significant gap in postpartum recovery products, emphasizing the need for solutions designed by women for women.
- Community and Support: Elizabeth underscores the value of community resources like Startup Junkie and the importance of peer-to-peer knowledge sharing among female entrepreneurs.
- Challenges in Funding: The episode sheds light on the difficulties women face in securing funding for startups, particularly in the femtech space, and the critical role of female investors.
- Femme Health Founders: Elizabeth's initiative aims to create a supportive ecosystem for early-stage Femtech startups, addressing the unique challenges faced by women in this industry.
Important Links and Mentions on the Show*
Elizabeth Prenger on Instagram
Tune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas® podcast on Ozarks at Large every Tuesday at 12 Noon and 7 PM CST. And, check us out on their podcast as well.
This episode is sponsored by*
(Sponsored by)
Signature Bank of Arkansas "Community Banking at its Best!"
Northwest Arkansas Council - "Life Works Here!"
*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.
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Mentioned in this episode:
FindItNWA.com
Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"
Winetopia 2025
We’re back at the barn! Winetopia is THE annual event that highlights the best of what our NWA Community has to offer, and we are thrilled to be back at the Barn at the Stonebreaker this year! Winetopia is where you can taste incredible top-tier wine, local craft beer, top-shelf bourbon, a variety of other spirits from our favorite local distilleries, AND hand-crafted mocktails. A specially-selected menu from Stonebreaker catering and our favorite Mia Tarts round out the evening! A ticket is all you need to access one of the most special nights of the year. Your favorite features from Winetopia will be there - the famous wine toss with Carny in the Corner, DJ Shortfuze spinning smooth tracks all night long, and the best silent auction around! You’ve been waiting all year for this event, and it’s now around the corner! We cannot wait to see you there!
Apple Seeds An Evening at the Farm, Saturday, October 11th, 2025
Evening at the Farm is a celebration of community and togetherness. Gather with friends, family, and fellow food enthusiasts for a memorable farm-to-table meal. What began as a small gathering has grown into one of our most beloved traditions, celebrating the flavors of the season and the community that makes it all possible. By attending this event, you'll not only treat yourself to an unforgettable culinary experience but also support our mission to empower and nourish our community.