Club raids, influencers: How Putin’s playbook is pushing young Russians toward ultranationalism
Dec 18, 2024
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Francesca Ebel, a seasoned Russia correspondent for The Washington Post, delves into how the Kremlin is molding the identities of young Russians amidst increasing ultranationalism. She highlights the stark transformation of Moscow's nightlife since the Ukraine invasion, showcasing a decline in artistic expression. Ebel discusses the role of government propaganda in brewing support among youths for war and patriotism, as well as the chilling effect of censorship on dissenters. Her insights reveal a generation caught between cultural heritage and state-driven nationalism.
The transformation of the Mudabor nightclub symbolizes a broader decline in artistic expression and creative spaces due to state repression after the Ukraine invasion.
Russian influencers like Yekaterina Mizulina are instrumental in enforcing ultra-nationalist ideologies among youth, fostering loyalty to the Kremlin's narrative and discouraging dissent.
Deep dives
Transformation of Mudabor Nightclub
The Mudabor nightclub in Moscow, once a vibrant hub for young creatives and experimental music, has undergone a dramatic transformation following the invasion of Ukraine in 2022. Upon returning, the club felt noticeably emptier, with a reduced crowd of young people, suggesting a loss of its former identity and spirit. Francesca Ebel observed that the once liberating atmosphere has shifted, leaving patrons feeling cautious and fearful. Conversations revealed a sense of uncertainty among attendees, with many grappling with the increasingly oppressive political landscape and self-censorship due to government pressure.
Government Crackdown on Cultural Spaces
In response to the changing political climate, the Russian government has tightened its grip on cultural spaces like nightclubs, leading to increased shutdowns and raids in the aftermath of the Ukraine war. Mudabor temporarily closed after a backlash from conservative factions against an event dubbed the 'Almost Naked Party,' which was perceived as promoting 'gay propaganda.' This incident highlights a broader societal shift where even elite celebrity circles are not immune to scrutiny and censorship. The concerted effort to clamp down on artistic expression reflects the Kremlin's push towards ultra-nationalism and a stifling of dissenting voices.
Youth Shaping Super-nationalist Ideology
Russian youth are increasingly being coerced into adopting a super-nationalist ideology that aligns with the Kremlin's narrative, often feeling pressured to publicly demonstrate their patriotism. Initiatives targeting young people include introducing militarized education and history lessons that frame the West as the enemy responsible for the war in Ukraine. A significant survey showed that a majority of young Russians support the war, suggesting their opinions are being swayed by state-sponsored propaganda rather than emerging anti-establishment sentiments. This ideological shift starkly contrasts the rebellious tendencies typically associated with youth in any society.
Role of Influencers in Propagation of Ultra-nationalism
Influencers play a pivotal role in promoting the Kremlin's ultra-nationalist agenda, with figures like Yekaterina Mizulina shaping young people's perceptions through social media and public engagements. Mizulina has cultivated a significant following, encouraging loyalty to the state and fostering an environment where denunciations for anti-war sentiments are normalized among teenagers. Her outreach includes coordinating efforts in which followers report local dissenters, reinforcing a culture of fear and compliance. This manipulation of youth consciousness represents a broader strategy to secure allegiance to the government amid an increasingly militarized and isolated Russian society.
When Francesca Ebel, a Russia correspondent for The Post, returned to one of Moscow’s most popular nightclubs after Russia’s invasion of Ukraine began, she noticed differences. The physical structure was there, but there were fewer young artists. Something had changed.
What Ebel noticed that night was just one example of a bigger shift. Her reporting has since found that young Russians are increasingly embracing a culture of ultranationalist patriotism and Orthodox Christian values. Online influencers and Kremlin-sanctioned artists are changing the narratives on war and identity. An independent poll this year found a majority of Russians ages 18 to 24 support Russia’s war in Ukraine. Conforming can bring rewards and career advancement. Defiance can mean jail – or worse.
Today on “Post Reports,” Ebel speaks with host Elahe Izadi about her reporting inside Russia on how Putin’s propaganda strategies toward Russian youth are working – and creating a new generation to carry forward the Kremlin’s anti-Western ideology.
Read more from The Post’s “Russia, Remastered” series:
Today’s show was produced by Elana Gordon, with help from Emma Talkoff. It was mixed by Rennie Svirnovskiy, who also helped with translation. It was edited by Monica Campbell, with help from Maggie Penman. Thanks to David Herszenhorn, Paul Schemm and Jenn Amur.