The Pomp Podcast #1067 AJ Agrawal On Building & Selling An 8 Figure CBD Business
5 snips
Jul 31, 2022 
AJ Agrawal, founder of Verma Farms, shares his journey of building an eight-figure CBD business. He reveals his initial struggles with sleep that led him to discover CBD's potential. The conversation dives into the significance of SEO and affiliate marketing in today's digital landscape, especially for small businesses. AJ discusses the innovative PIPE financing model that transformed his business growth and explains his swift sale of the company, emphasizing strategic investment choices for aspiring entrepreneurs.
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Focus on Affiliate Marketing
- Prioritize affiliate marketing over SEO unless you have a large budget.
- Affiliate marketing is less risky, especially for smaller businesses, as it's performance-based.
E-commerce Strategies
- Start an e-commerce business with 80% net margins to provide flexibility.
- Consider the affiliate model and subscription features to de-risk your business and increase valuation.
Forbes Affiliate Model Example
- AJ Agrawal shares how Forbes' affiliate model works, where they review products and then negotiate deals.
- He emphasizes that publications only negotiate after selection, highlighting the importance of branding.