Sanjiv Razdan on the rebirth of a brand

If you think it’s hard to build a brand, try turning one around. The Coffee Bean and Tea Leaf scaled to 1,200 locations globally but, after decades of success, the wheels of progress began to slow. That’s when today’s guest, Sanjiv Razdan, was brought in as CEO. It was his job to take a great business and evolve it into a great company. Today, we discuss what it takes to begin again when you’re already in the middle of it and the tools he’s crafted to ensure that his new beginning has a happy ending. 

For more information on Coffee Bean and Tea Leaf, visit https://www.coffeebean.com/.

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