The Think Media Podcast 478: YouTube Is Changing Fast! (Do This Before February)
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Jan 13, 2026 Explore the rapid changes in YouTube's landscape and why mastering video packaging is crucial for success. Discover how AI is reshaping content creation, enabling new creators while separating the winners from dabblers. Learn why subscribers no longer guarantee views and what metrics truly matter for your business. Hear inspiring case studies illustrating how focused strategies and a strong personal brand can drive income, even when views are low. Stay ahead of the competition with effective content and clear positioning!
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YouTube Is Growing But Views Concentrate
- YouTube's opportunity is expanding but concentrating, so reach matters more than virality.
- Each video must earn views on click-through and watch-time, not rely on subscribers.
AI Separates Winners From Dabblers
- AI is creating a new class of creators and shifting who can succeed on YouTube.
- Proper prompting and tool mastery give creators a large productivity and speed advantage.
Go All-In On AI Skills
- Learn prompting and adopt AI tools to boost productivity, scripting, and editing speed.
- Treat AI as an assistant to gain a measurable advantage over competitors who only dabble.
