
 Lancefield on the Line Paul Leinwand and Matt Mani: Rethinking leadership beyond digital
Summary: 
“Digital transformation” is a big buzzword in business. But digital initiatives alone are not enough to win in the marketplace -- companies need to reimagine the compelling value they will offer and how they will create it in a differentiating way. Two senior partners from Strategy&, former colleagues and friends, set out seven leadership imperatives for
 transforming companies in the new digital era based on extensive research of twelve companies, including Philips, Microsoft and Adobe:
- Reimagine your company's place in the world
 - Embrace and create value via ecosystems
 - Build a system of privileged insights with your customers
 - Make your organization outcome-oriented
 - Invert the focus of your leadership team
 - Reinvent the social contract with your people
 - Disrupt your own leadership approach
 
This is a stimulating, immersive discussion leaving you with a new manifesto for leading your organisation. They even say which one of the leadership archetypes they are! I always try to get to the personal side too, as you know!
More about Paul and Matt:
- Paul Leinwand is a thought leader on strategy, growth, and capability building for Strategy&, PwC's strategy consulting group. He is co-author of four books.
 - Mahadeva Matt Mani is an advisor to executives on business model transformation and operating performance improvement for Strategy&, PwC’s strategy consulting business. He is the global leader of PwC and Strategy&'s transformation platform.
 - Their book 'Beyond Digital: How Great Leaders Transform Their Organsation and Shape the Future', Harvard Business Review Press.
 
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- Personal website, which includes more examples of my work, the services I offer and testimonials from clients.
 
