This Week in Startups is brought to you by… Vanta. Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. TWiST listeners can get $1,000 off for a limited time at vanta.com/twist CLA. Innovation takes balance. Our CPAs, consultants, and wealth advisors can help you get from startup to where you want to end up. Get started now at CLAconnect.com/tech Notion just launched Notion Projects, which includes new, powerful ways to manage projects and leverage the power of their built-in AI features too. Try it for free today at notion.com/twist. *

Today’s show:

Whoop Founder and CEO Will Ahmed joins Jason to discuss Whoop’s journey (1;50), the driving paradigm behind Whoop’s innovative product designs (31:38), the future of wearable tech (41:26), and more!

Time stamps: (00:00) Whoop Founder and CEO Will Ahmed joins Jason (1:50) The “Quantified Self” movement and features that set Whoop’s product apart (4:04) How the device interprets health data and obtains consistent results (7:24) Whoop’s customer base (8:52) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist (9:59) The decision to pivot to a subscription business model (14:31) Amazon turning from potential investor to failed copy-cat competitor (20:09) Incorporating new strategies into the business (24:49) CLA - Get started with CLA's CPAs, consultants, and wealth advisors now at https://claconnect.com/tech (26:21) Developments since the product’s inception (31:38) Whoop Body and the driving paradigm behind the product design (40:00) Notion - Try Notion Projects for free today at notion.com/twist (41:26) What lies ahead and the future of wearable tech (44:47) The ability to share the recorded health data (47:20) AI utilizing large health datasets and the Whoop Journal * Follow Will: https://twitter.com/willahmed

Check out Whoop: https://www.whoop.com *

Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four

Apply for Funding: https://www.launch.co/apply

Buy ANGEL: https://www.angelthebook.com

Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt

Check out Jason’s suite of newsletters: https://substack.com/@calacanis

Follow Jason:

Twitter: https://twitter.com/jason

Instagram: https://www.instagram.com/jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

Follow TWiST:

Substack: https://twistartups.substack.com

Twitter: https://twitter.com/TWiStartups

YouTube: https://www.youtube.com/thisweekin

Subscribe to the Founder University Podcast: https://www.founder.university/podcast

Episode 451: Squirm