Hurdle 369. A New Era For Women's Sports: How To Create Buzz & Follow Your Instincts With The New York Liberty's Chief Brand Officer Shana Stephenson
Shana Stephenson had her dream job at ESPN years ago. Now, she has her dream job—again. As the New York Liberty's Chief Brand Officer, Stephenson has the opportunity shape the way that fans see the Championship team in the stadium, on television, and beyond. In this week's episode, Stephenson talks about how she ended up in Brooklyn, and what goes into marketing the no. 1 team. She also talks about how she balances work and her personal life, how the WNBA has changed drastically over the past eight years since she came on board, and what she's most looking forward to next.
IN THIS EPISODE
(7:13) What's been the biggest challenge for Shana Stephenson as a leader at the Liberty organization
(13:15) What it was like being in the WNBA "Wubble"
(17:40) How did Shana Stephenson concept a brand identity for the New York Liberty
(19:00) What it was like to build Ellie the Elephant's brand
(21:40) How they were able to pivot from Mattie the mascot to Ellie
(24:30) How Ellie has evolved over the years, including brand partnerships with Essie and Away
(29:57) Shana Stephenson offers up the best piece of advice she's ever received in her career
(34:00) The biggest sacrifices Shana Stephenson made when she was working for herself doing personal marketing for athletes
(40:23) What made Shana Stephenson decide to go back in-house for a job when she thought she'd work for herself for the rest of her life
(44:15) Shana Stephenson talks about how her upbringing made her a better businesswoman
(48:46) Shana Stephenson talks about the corporate culture working for the Liberty
(49:10) Shana Stephenson talks about the difference working for the Liberty versus the Nets
(53:30) Shana Stephenson talks about balancing her work life versus her personal life
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