Making Sense of Martech #45| Myles Younger on the convergence of Adtech and Martech
A conversation with Myles Younger.
In this episode, we have Myles Younger. Myles is the Head of Innovation & Insights at U of Digital, an AdTech focused education firm. Prior to joining U of Digital. Myles' nearly 20 year career in advertising has spanned every facet of the business, from his time in client-side marketing, to his experience as an ad tech founder and product leader, to his experience inside the world of agencies and consulting. Most recently Myles was VP Go-to-Market, Data at Media.Monks and prior to that he founded the Canned Banners dynamic ads platform which was acquired by Thunder in 2017. Writing and speaking frequently on digital media & advertising topics, Myles is a regular contributor to industry publications such as Adweek, AdExchanger, and AdMonsters.
In this episode Myles and I speak about… convergence of advertising and marketing tools, how third-party cookies are radically changing the industry, educational challenges in the industry and how AdTech can shake off its increasingly negative perception.
Go here for show notes, links, and resources.
Follow Juan Mendoza on LinkedIn and Twitter.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Myles on LinkedIn .