Taylor Lorenz’s Power User Why Everyone Is Suddenly Obsessed With 2016
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Jan 21, 2026 Matt Bernstein, a content creator and podcast host, alongside journalist Kat Tenbarge, dive deep into the unexpected nostalgia for 2016. They explore the revival of 2016 aesthetics on platforms like TikTok and the cultural significance behind memes and trends from that year. The discussion touches on the early days of influencer culture and what makes this particular era resonate today. From shared community moments to the emotional rollercoaster of election night, they unravel why 2016 still captivates our collective memory.
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2016 As An Aesthetic Flashpoint
- 2016 nostalgia centers on aesthetics like hyper-saturated Instagram and Snapchat filters that are resurging on TikTok.
- Taylor Lorenz frames the trend as a cultural regression worth re-examining.
Covering 2016 As A Young Reporter
- Taylor Lorenz recounts covering the 2016 election as a young political reporter and hosting a Snapchat show.
- She remembers being credentialed at the DNC and dreaming of working at BuzzFeed.
Dormroom Hustle For BuzzFeed
- Kat Tenbarge describes being a college freshman/sophomore obsessed with BuzzFeed quizzes and Snapchat.
- She made viral quizzes to apply for internships but received no interview.