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The Story of Microsoft Bing

Nov 4, 2024
Mira Hayward, host of "History on Trial," dives into the fascinating backstory of Microsoft Bing's launch in 2009. She discusses Bing's strategic innovations aimed at rivaling Google and transitioning from Live Search. The conversation highlights Bing's unique position as a 'decision engine' and the challenges faced in a competitive search landscape, including partnerships with Facebook and Amazon. Finally, Mira raises concerns about the implications of AI on search quality and the future of information access.
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