Female Startup Club The $0-$100M Playbook for Frank Bod, with Co-Founder Jess Hatzis-Walker (Part 1)
This is Jess Hatzis-Walker for Female Startup Club
Hello and welcome back to the show! It’s Doone here - your host and hype girl sliding into your ears with a new episode on the Female Startup Club podcast. If you’re new here, hi! Welcome! Every week we interview some of the world’s most exciting and successful founders and entrepreneurs - who happen to be women. Like Jess Hatzis-Walker. One of the co-founders behind the iconic skincare brand, Frank Bod. Frank Bod started a decade ago back in 2013 and through their strong original branding and an innovative approach to marketing grew it from $0-$100m+ business.
In this episode, we chat through what shifted the needle in scaling this brand, how early-stage founders should think about brand and Marketing in today’s world, and what Jess would do if she was starting it all again tomorrow.
I love the part of this episode where we dive into just how easy it is to get stuck in old habits, even when that's the total opposite of what you should be focusing on. It’s easy over time to get set in your ways and rinse and repeat things. But as founders, we have got to remember: the only thing scarier than a new idea is an old one. It's this idea that guides a lot of Frank Body's decision-making. When it comes down to it, a lot of money makes people lazy and stupid. Your best campaigns will be done on a shoestring budget. Have fun with it!
And if you haven’t downloaded our Grants doc yet - there are so many good ones ready to apply to this month! Like the Cartier Women’s Initiative where you can access up to $100,000 and the Fearless Fund x Tory Burch Grant where you can access up to $20,000. To download the list of every current grant you can apply to around the world right now, go to femalestartupclub.com/grants
Let's jump in, this is Jess for Female Startup Club.
LINKS WE MENTION:
Willow & Blake's Instagram
Frank Body's Instagram
Jessica's Instagram
My Millenial Money Podcast
She's on the Money Podcast
My Millenial Investor Podcast
To Be Magnetic Podcast
Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
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