

Sarah Douglass. Post-Wealth Search for Happiness
15 snips Dec 3, 2024
In this engaging discussion, Sarah Douglass, founder of Wise Owl Outfitters, shares her journey of intentional living after selling her successful e-commerce business. She opens up about the emotional void that followed her financial success and her struggle to resist the urge to find immediate productivity. Sarah emphasizes the importance of rediscovering her identity beyond entrepreneurship and explores the delicate balance of motherhood and ambition. Her insights on personal growth and the search for authentic fulfillment are both inspiring and relatable.
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From Music School to E-commerce
- Sarah Douglass's first business was a music school, but she transitioned to e-commerce for more freedom.
- She and her husband started Wise Owl Outfitters, selling affordable camping gear sourced from China.
Building a Business While Raising a Family
- Launching Wise Owl Outfitters coincided with their son's birth and multiple cross-country moves.
- Balancing business with young children and family life was a significant challenge.
The Decision to Sell
- Hearing Moiz Ali discuss risk motivated Sarah to sell her business, despite initial reluctance.
- The sale happened quickly, at the market's peak, but the buyer later declared bankruptcy.