Macy’s wants to recapture its glorious past. The author of the Wimpy Kid books wants to rebuild his dilapidated hometown. We just want to listen in. (Part two of a two-part series.)

SOURCES:
- Mark Cohen, former professor and director of retail studies at Columbia Business School.
- Will Coss, vice president and executive producer of Macy’s Studios.
- Jeff Kinney, author, cartoonist, and owner of An Unlikely Story Bookstore and Café.
- Tony Spring, chairman and C.E.O. of Macy’s Inc.

RESOURCES:
- "Macy’s Discovers Employee Hid Millions in Delivery Expenses," by Jordyn Holman and Danielle Kaye (The New York Times, 2024).
- "NBC Ready to Pay Triple to Gobble Up Thanksgiving Parade Broadcast Rights," by Joe Flint (The Wall Street Journal, 2024).
- "How Macy’s Set Out to Conquer the Department Store Business — and Lost," by Daphne Howland (Retail Dive, 2022).
- An Unlikely Story Bookstore and Café.

EXTRA:
- "Can the Macy's Parade Save Macy's?" series by Freakonomics Radio (2024).

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