
Bloomberg Daybreak: Asia Edition BONUS EPISODE: A Conversation About Middle East Boycotts Hitting Global Brands
Jan 28, 2024
Bloomberg reporter, Leen Al-Rashdan, discusses the effects of Middle East boycott movements on global brands. The podcast explores the impact of boycotts on McDonald's, Starbucks, Coca-Cola, and Pepsi, and the rise of local brands as alternatives. It also delves into the factors that differentiate current boycott campaigns from past ones and the uncertainty for businesses.
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