#224: Zach Adamson, Founder at DIVERTbrands, on Pivoting During COVID-19, Raising $500K in 10 Days on Wefunder, and Creating Positive Change by Making Action Sports More Accessible to All

Zach Adamson is the Founder of DIVERTbrands, the parent company of two subsidiary companies, both of them with one unified purpose, breakdown the barriers to Action Sports for at-risk inner-city youth as a platform for creativity, self-discovery and passion in order to help them "Achieve their I'mpossible." The first is DIVERTcity/sessions, a mixed-use Action Sports Facility currently under development in cities across the country that brings Surfing, Skateboarding, Snowboarding, and Lifestyle Educational Programming to the inner-city. They have an all-star team, city support, and are on the path to a successful operation.

They envision a brighter future where people have a platform to unleash their unique creativity through the powerful medium of Action Sports and all the lifestyle components associated with it. Through constant inspiration, they will encourage those that associate with DIVERT to achieve what at first they thought was impossible. This is the essence of all Action Sports and a valuable life lesson.

Some of the Topics Covered by Zach Adamson in this Episode

• The origin of DIVERTsessions
• What the initial concept of DIVERT looked like and why the big vision is critical while figuring out what the minimally viable version is
• Why Zach decided to go the route of equity crowdfunding for DIVERTsessions
• What allowed Zach to continue with his idea through COVID-19
• The preparation that went into raising $500K in 10 days on Wefunder
• Why Zach decided to use Wefunder for their crowdfunding campaign
• How Zach has gone about building the team at DIVERT
• The unique terms of DIVERT's Wefunder campaign and why they chose them
• How Zach looks at selecting new markets for DIVERT
• Revitalizing distressed real estate

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