Scrum Master Toolbox Podcast: Agile storytelling from the trenches

BONUS The End of Product Management? Three Experts Reveal the Unstoppable Rise of Product Engineers | Anton Zaides, Rafa Paez, and Max Piechota

Apr 10, 2025
Join Anton Zaides, Rafa Paez, and Max Piechota as they explore the evolution of software engineers into product engineers. Max emphasizes the need for engineers to understand business metrics, while Rafa discusses taking ownership of outcomes. Anton provocatively questions the traditional product management model, advocating for greater collaboration between engineers and product visionaries. This insightful conversation showcases how embracing customer empathy and market understanding can significantly enhance product development.
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INSIGHT

The Rise of the Product Engineer

  • Software engineers are evolving into product engineers, thinking holistically about product and business.
  • This shift allows them to focus on building the right things efficiently, increasing their impact.
INSIGHT

Broken Product Management

  • Product managers often make decisions without customer interaction, simply following roadmaps.
  • Engineers, focused on code, don't challenge these roadmaps, creating a recipe for disaster.
ADVICE

Learn Lean Startup Principles

  • To shift from a tech-focused mindset to a product-focused one, study the Lean Startup methodology.
  • Understanding how startups are built and how growth engines work helps developers contribute to business value.
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