Media Tech Talk Jonas Jaanimagi (IAB Australia) - Media Tech Talk #001
Media Tech Talk #001 - Jonas Jaanimagi (IAB Ausralia)
In our debut episode, Jonas Jaanimagi - Technology Lead at IAB Australia and one of the most recognisable voices in Australian ad tech - joins Daevid Richards and Paul Luckett for a wide-ranging conversation about the evolution of the IAB, the role of open standards, and how AI is reshaping the publisher ecosystem.From startups in London to steering industry collaboration in Australia, Jonas shares lessons on leadership, innovation, and why curiosity and connection have been the driving forces behind his career.
In this episode:
(00:00) – Welcome & the origins of Jonas’s IAB journey
(02:20) – Lessons from startups, mentors, and leadership
(05:45) – Inside the IAB: measurement, standards, and collaboration
(10:00) – The rise of AI and the new publisher challenge
(16:20) – Networking, connection, and building industry community
(19:50) – How IAB Tech Lab drives global standards
(24:10) – Translating complex tech for real-world understanding
(30:10) – AI crawlers, content control & monetising the bots
(35:50) – The future of connected TV and live event ad delivery
(44:20) – Lessons from old-school broadcast to today’s automation
(46:30) – Mentorship, curiosity, and advice for the next generation
💬 Guest: Jonas Jaanimagi – https://iabaustralia.com.au | LinkedIn: https://www.linkedin.com/in/jonasjaanimagi/
Hosts: Daevid Richards & Paul Luckett
🎧 Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.
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