For this episode I am joined by Cryptum CEO André Salem to discuss illuminating new research exploring crypto adoption and sentiment in Brazil that him and his team have produced.

Cryptum is a Brazil-based blockchain-as-a-service stack that provides tools for developers and companies looking to build blockchain and Web3 applications.

André and his team recently commissioned an extensive survey of more than 1000 consumers and financial market professionals assessing their views toward cryptocurrency and the Web3 ecosystem in Brazil.

We discuss the main findings from the survey, including:

Most Brazilians have a positive view of what is happening on the Digital Real front given the Central Bank’s track record of delivering on previous financial innovation projects.

There is still lacking a sound understanding of crypto, Web3 and how these concepts intertwine with Digital Real, though people see reduced bureaucracy and more efficient financial transactions as a potential benefit

The risk of hacking remains a significant concern among concerns
Most financial services companies don’t have a good understanding of what the Digital Real means for their business models, nor are they ready to adopt these technologies.

Tokenization is seen as a bridge use case between Web3 and TradFi, as companies can become fintechs once they are able to tokenize their own assets. However, there is still a gap with regard to talent and skills in these areas.

#50: Measuring Crypto Sentiment in Brazil with Cryptum's Andre Salem