Tahirah Gooden, Creative Executive at Netflix Original Films, discusses her role in taking films from script to screen, importance of representation, and Netflix's film selection strategy. They also delve into the process of finding new team members with unique perspectives and using audience testing as a creative tool.
The role of a Creative Executive at Netflix involves sourcing material, developing ideas, and collaborating with the filmmaking team to bring original films to life.
Netflix's strategy for selecting films is based on meeting the needs of the platform and creatively resonating with viewers, with a focus on diversity and inclusion.
Deep dives
Creating Netflix Original Films
This episode of the podcast discusses the process of creating Netflix original films, from script to screen. Tahira Gooden, a Creative Executive, shares her journey to Netflix and explains the role of an executive producer. She discusses how the role involves apprenticeship and learning all aspects of film production. Gooden explains that she works on sourcing material, developing ideas, and collaborating with the filmmaking team. She emphasizes the importance of finding the right director, cast, and production plan to bring the film to life. The episode also highlights the importance of feedback and communication in the filmmaking process.
The Strategy behind Film Selection
The podcast focuses on the strategy behind selecting films at Netflix. Gooden explains that the decision to make a film is based on whether it meets the needs of the platform and if it creatively resonates with viewers. She mentions the involvement of a team in analyzing viewer trends, market needs, and the creative potential of an idea. Gooden emphasizes the goal of bringing joy to the audience and the importance of balancing judgment and passion. The podcast also highlights Netflix's commitment to diversity and inclusion, aiming to reflect a variety of perspectives and stories in their films.
Coordinating Film Production
The podcast delves into the role of a coordinator in the film production process. Gooden explains that coordinators at Netflix have a similar role to creative executives or directors of development at other studios. She mentions that coordinators are involved in every stage of production, from sourcing material and making decisions to coordinating with the filmmaking team. The coordinator's role is to help ensure the best film possible, considering factors such as casting, shooting locations, and marketing strategies. The podcast touches on the importance of collaborative teamwork and personal relationships within the production process.
Hiring and Growth at Netflix
The podcast discusses the challenges and excitement of growth at Netflix and the hiring process for coordinators. Talia Sharps, who specializes in sourcing talent, explains the two main ways they find candidates: referrals and sourcing techniques. She highlights the importance of evaluating candidates based on their experiences, roles on previous projects, and their taste and passion for storytelling. Gooden and Sharps emphasize the value placed on finding individuals who can bring a diverse perspective to the team. The podcast concludes with advice for potential candidates, encouraging them to ask questions, express their opinions, and evaluate if Netflix is the right fit for them.
Creative Executive, Tahirah Gooden, discusses her role in making Netflix Original Films go from script to screen, the importance of representation, and what's on the horizon in the film space.
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