Short Intros Ep.4 - Rhetoric

Hello wise people and welcome to our series 'Short Intros.'
 
 In this series, we focus on summarising books from the 'Very Short Introduction (VSI)' series published by Oxford University Press. 
 
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 Welcome back, wise people. Today we are going to be summarising a Very Short Introduction to Rhetoric by Richard Toye.

Rhetoric can be defined as the art of persuasion and although it has been viewed somewhat negatively throughout history, it is a tool like any other that derives its value from the person using it. 
The book is broken down into four key areas; the history of rhetoric, the structure of rhetoric, rhetorical analysis, and finally rhetoric in the modern world. 

Jes and I touch on each one of these areas, predominantly focusing on the structure and analysis of rhetoric. When deconstructing rhetoric, the first question we must ask is what is this person appealing to - ethos, pathos, or logos (character, emotions, logic). Once we understand the direction of the speech we can break it into its five canons; invention, arrangement, style, memory, and delivery. 

We elaborate on each one of these points in this episode so make sure to give it a listen. If you enjoy it, you know what to do, give us a like or a comment, or alternatively subscribe or follow our channel. 

We hope you enjoy it.
 
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Chapters:
00:00:00 Introduction
00:03:01 History
00:05:34 Branches of Oratory
00:10:06 Ethos Pathos, and Logos
00:23:49 The Five Canons
00:31:34 Persuasive Techniques
00:45:46 Visual Rhetoric
00:51:45 Using Symbols
00:55:22 Consider Your Audience
01:02:38 Rhetorical Analysis
01:06:17 Actionable Ideas
 
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