The New Yorker: The Writer's Voice - New Fiction from The New Yorker cover image

The New Yorker: The Writer's Voice - New Fiction from The New Yorker

Joyce Carol Oates Reads “The Frenzy”

Mar 16, 2025
Joyce Carol Oates, a celebrated author of over seventy works and recipient of the National Humanities Medal, reads her haunting story “The Frenzy.” She delves into the complexities of relationships, exploring a man’s emotional upheaval during a drive with his younger lover along the Jersey Shore. Oates navigates themes of suburban discontent and the turmoil of an impulsive affair, culminating in a dramatic and tense escape that leaves listeners captivated by the characters' choices and vulnerabilities.
47:58

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Quick takeaways

  • Joyce Carol Oates's narrative in 'The Frenzy' intricately examines the emotional complexities between Cassidy and Brianna within the context of infidelity.
  • The story highlights themes of desire and manipulation, culminating in a powerful moment that shifts the power dynamics in their relationship.

Deep dives

The Challenge of Targeting in B2B Marketing

Reaching the right audience in B2B marketing poses significant challenges, particularly when irrelevant ads are targeted at individuals. For example, a person who identifies as an 'indoor kid' may still be served ads for hiking gear, illustrating misallocated marketing resources. LinkedIn, however, offers a solution with its advertising platform, allowing precise targeting based on various professional criteria, such as job title and industry. This targeted approach helps marketers focus their budgets on reaching the most relevant professionals, maximizing the effectiveness of their ad spend.

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