With an overhanging guilt of single use everything, the world has woken up to realise that through our changes of behaviours we can all contribute to making a positive impact.
Helen and her co founder of EcoSplat Reusable Water Balloons recognised a need and demand for change and still being able to enjoy the fun of water balloons but without the negative environmental contribution.
Through experimentation, creativity and learning through mistakes, they collectively found a new approach and backed it with a scientific approach and curated a business to reflect the needs of the future.
By disrupting a market through a circular economy mindset, Helen has a strong call for action aligned to creating an equilibrium of our ecosystems.