BOLDLY GO Episode 14: Axon’s Make-or-Break Pivot
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Jul 29, 2025 Rick Smith and Mike Wagers reflect on Axon's tumultuous years during 2004-2005, facing media challenges and internal strife. They share gripping courtroom moments featuring sharp exchanges that swayed juries. The transition from Taser technology to body cameras raises discussions on legal battles and the need for non-lethal options in policing. Personal stories reveal the struggle between career and family. Innovation is at the forefront as they explore how key figures influenced the brand's transformation and resilience in a challenging landscape.
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2005: A Year Of Legal Crisis
- Rick Smith faced SEC probes, short sellers, a corporate mole, and floods of lawsuits in 2005.
- He moved his family for safety and feared the company might not survive.
A Single Line That Won The Trial
- Hans Marrero's courtroom quip turned jurors and dismantled the plaintiff's theory.
- The moment sealed a decisive win in Taser's early trial.
Turning An Insurance Offer Into Leverage
- Rick forced insurers to buy out litigation and transfer liability back to the company.
- That tactic produced a roughly $1.4M net gain and discouraged easy plaintiff settlements.