Fat Mascara

Scents and the Soft Life with Sir Candle Man

Apr 18, 2025
Kudzi Chikumbu, aka Sir Candleman, is a fragrance and candle expert known for his engaging content on Instagram and TikTok. He shares his journey from candle novice to connoisseur. Listeners will discover the allure of an $8 candle he can't resist and the importance of wick-trimming. Kudzi reveals the best-smelling hotel he's experienced and discusses why he avoids having a signature scent. Plus, he gets candid about his favorite candles from Bath & Body Works and a luxurious Loewe option worth splurging on.
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INSIGHT

Sir Candleman Is His True Self

  • Kudzi's Sir Candleman persona is an amplified version of himself, not a character.
  • This alter ego helps him express his passion for fragrance more fully.
ANECDOTE

Kudzi's Fragrance Spark in Paris

  • Kudzi's passion for fragrance began in Paris after smelling a candle inspired by Francis Kirkjian's apartment.
  • He created his Instagram account Sir Candleman, which quickly gained traction and launched his fragrance journey.
INSIGHT

Soft Life Means Slow Living

  • The "soft life" concept means slowing down and embracing ease, originating from Southern and Western Africa.
  • Candles symbolize this slowdown because they require patience to light and enjoy fully.
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