#34 - Joe Atkinson, Chief Products and Technology Officer at PwC
Jan 30, 2024
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Joe Atkinson, Chief Products and Technology Officer at PwC, discusses the impact of generative AI in professional services. He highlights PwC's commitment to responsible AI usage and the value of human-led AI. They explore the development of innovative tools and the potential of small language models. Predictions for the future include more efficient frameworks, integrating AI into all jobs, and the importance of AI in higher education.
AI's impact in professional services emphasizes the importance of responsible usage and human-led collaboration.
Generative AI is a prevalent and hot topic across industries, driving major discussions in C-suites.
PwC's billion-dollar investment in generative AI focuses on enhancing technology infrastructure, upskilling employees, and implementing responsible AI practices.
Deep dives
Joe Atkinson's Journey to Chief Product and Technology Officer at PWC
Joe Atkinson shares his 30-year journey at PWC, starting in the tech media and telecom consulting business and moving on to leadership roles. He discusses the transformation he initiated as the first Chief Digital Officer and his current role as Chief Product and Technology Officer. He highlights the importance of upskilling employees and leveraging technology for strategic advantage.
The Evolution and Impact of AI Trends
Joe Atkinson reflects on major trends he has witnessed over the past 30 years, comparing the explosion of the internet and online retail in the late nineties to the current generative AI trend. He discusses the impact of generative AI on various industries and its prevalence in C-suite discussions, noting that it is considered a hot topic across the board.
PWC's Billion-Dollar Investment in Generative AI
Joe Atkinson explains PWC's billion-dollar investment in generative AI, emphasizing their commitment to responsible AI practices. The investment aims to enhance technology infrastructure, upskill employees, and create tailored services for clients. He discusses the importance of training employees to responsibly use generative AI and the role of governance in ensuring its safe implementation.
The Future of Work with Generative AI
Joe Atkinson discusses the potential future impacts of generative AI in the workplace. He predicts a shift where all jobs will be tech-enabled and emphasizes the need for lifelong learning to keep up with advancements. He also highlights the significance of human oversight in generative AI systems and the importance of integrating AI into every major at universities.
Predicting the Next 12-24 Months
Joe Atkinson shares his predictions for the next 12-24 months, including increased integration of AI across industries, innovations in consumption models for cloud computing, the rise of micro-models trained on specific data sets, the merging of physical and virtual spaces through AR, and the continued growth of generative AI applications across healthcare, energy, climate, automotive, and services sectors.
Join Joe Atkinson, Vice Chair and Chief Products and Technology Officer at PwC, as he discusses the profound impact of AI, particularly generative AI, within professional services. In this insightful conversation, Joe emphasizes the importance of responsible AI usage and highlights PwC's commitment to educating its workforce. He underscores the value of human-led AI, emphasizing that well-trained individuals working in tandem with powerful technology can achieve remarkable outcomes. Gain valuable insights from this industry expert on AI's evolving role in shaping the future of professional services.
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