The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business BONUS: You’re Probably Ignoring This Platform (and It’s Costing You!)
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May 30, 2025 
Join Instagram expert Brock Johnson, host of Build Your Tribe, as he flips the script and dives into the world of Pinterest—a platform many overlook. They explore Pinterest’s unique advantages as a search engine rather than just a social media site. Discover strategies to maximize your content's lifespan, shift your approach to business, and integrate SEO effectively. If you’re feeling burned out on Instagram and seeking renewed inspiration, this insightful discussion is packed with actionable tips to revitalize your online presence.
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Pinterest Is a Search Engine
- Pinterest is not social media; it's a search engine like a "modern day pretty Google."
- This distinction changes how you create and promote content on Pinterest compared to platforms like Instagram.
Allocate One Hour Weekly
- Reallocate just one hour a week to Pinterest to extend the life of your existing content.
- Pinterest makes your content work longer without adding more to your busy schedule.
Pin Lifespan and Audience Fit
- The average lifespan of a single pin on Pinterest is over 13 months, far longer than other social posts.
- Pinterest suits content creators with clear pathways to conversions, and those committed to long-term business.