Low & No is one of beverage-alcohol's spotlight categories in 2024. Many projections indicate that the segment will continue to expand its influence in terms of shelf presence, case volumes, and overall consumer awareness. But while the category's forecast is bright, low & no represents only a marginal share of total beverage alcohol. 

In this episode, Emmett Strack sits down with industry veterans and low-and-no leaders to unpack the category's rise and trajectory in 2024 and beyond. The group will consider how the category became relevant, what the rise of low-and-no says about the modern consumer, and what major suppliers are doing to align with this trend.

Featured Guests:

•  Spiros Malandrakis, Global Head of Research - Alcoholic Drinks, Euromonitor International
• Camille Vidal, Founder, La Maison Wellness
• Raphael Vollmar, CEO & CO Founder, Rheinland Distillers GmbH

Mentioned in this episode:

Euromonitor International
La Maison Wellness
Rheinland Distillers GmbH
Diageo
Seedlip

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