If you had to pick one animal to represent your brand, which one would you choose? An eagle – soaring high? A lion – the king of beasts? Today’s guest chose neither.

Hello everyone, welcome to episode 73 - as the Resilience Think Tank presents the Resilient Journey podcast! Today I’m joined by Susan Shelby and we discuss why acting like a rhino can help you advance your career.

We talk about public relations, crisis communications and why they need to be part of your crisis management toolkit.

Susan and I talk about how pre-drafted communications templates are a lot like the game Mad Libs - and how they will make your life easier during a crisis.

The Resilient Journey is now ad free, so be sure to give some love to the Resilience Think Tank for sponsoring this podcast.

Be sure to follow The Resilient Journey! We sure do appreciate it!

Learn more about the Resilience Think Tank here.

Want to learn more about Mark? Click here or on LinkedIn or Twitter.

Special thanks to Bensound for the music.

Episode 73 - Thick Skin, Public Relations & Crisis Communications - Susan Shelby