The Story of a Brand Show Backroom - Your Brand is a Vehicle to Fulfill Your Legacy
This episode is brought to you by Sendlane.
Kara says, "We don't work with a type of company, we work with a type of person… The ones who want to grow on a revenue level, but the growth in the revenue is more of a means to an end, which is to have impact, create something, change something, improve something. Their business is a vehicle for them to fulfill a legacy or a destiny in their lives."
Today, we interview Kara Redman, Founder & CEO of Backroom. Backroom is a brand strategy and performance marketing agency.
They've helped both startup and global clients reposition, 3x growth, launch, exit, raise up to $9M in funding, build measurable brand equity, merge, acquire, and exit.
We discussed:
* What she's grateful for
* The finite nature of life (we get existential on this topic)
* Overview and origin of Backroom
* The foundational branding elements that every brand should do
* Building community and why it's so hard
* Insights and advice for brands owners and founders
* What kinds of companies or individuals does Backroom work with?
* How they work with brands
* Are the needs of larger brands different from small or midsize brands
* Last words (this is deep)
* And so much more…
Join Ramon Vela and Kara Redman as we break down the inside story of Backroom on The Story of a Brand.
For more on Backroom, visit: https://www.backroom.io/
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This episode is brought to you by Sendlane.
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