Cash flow forecasting and liquidity confidence have become defining priorities for CFOs and finance leaders, yet both remain persistent challenges across organizations.

Two studies, APQC's Cash Flow and Liquidity Management Practices Report and the 2025 EY Global DNA of the Treasurer Survey, found that even with automation, AI and analytics, many finance teams may struggle to trust their source data and forecast with accuracy.

In this episode of the EY Better Finance: CFO Insights podcast, host Myles Corson speaks with Kelley Pruetz, Principal Research Leader at APQC, and Francois Holzman, EY Global Treasury and Commodities Leader, about how CFOs and treasurers can improve cash visibility and strengthen liquidity management.

They discuss why forecasting remains difficult in an era of technology-enabled finance and how leading organizations can improve collaboration, data transparency and agility to make more confident decisions.

Follow the EY Better Finance: CFO Insights podcast for more conversations with global CFOs and finance leaders. Find out more on ey.com/betterfinance.

Key takeaways:

Discover why cash flow forecasting remains a persistent challenge for treasurers and CFOs despite advances in automation and analytics.

Explore how cross-functional collaboration can help finance and treasury teams break down silos to improve forecasting accuracy and liquidity resilience.

Recognize how "transformative treasurers" can redefine value creation through mentorship, collaboration and strategic leadership.

© 2025 Ernst & Young Global Limited

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