The Story Behind India's Oldest Optics Brand feat: Dr. Vivek Mendosa, Director Of Marketing @ LYNX - Lawrence & Mayo

From global travellers, philosophers, aristocrats and even India's most respected freedom fighters, Lawrence & Mayo for them have been the go-to destination for optical solutions.
You might have seen their stores on some of the high streets of India catering to a premium segment of optical products, but that's just one side to their 147 year empire.
The group is an expert in optical solutions not just in eyewear, but also in instrumentation!
From periscopes, telescopes & binoculars in the past to hi-tech optics in GPS, surveillance and drones, their brand LYNX has been at the forefront of hardware technological development.

In this exciting 3-part series, we sit down with Dr. Vivek Mendonsa, who is the Director of Marketing of LYNX - Lawrence & Mayo, and also the 3rd Generation taking care of the brand.

Part 1 of 3, we chat about - 
✏️ some of the most interesting stories about their origins 
✏️ Outlook towards the brand in 1900s
✏️ Evolution of fashion in eyewear space
✏️ Challenges of scaling a legacy brand
✏️ Building a multi-decade family business
✏️ What today's startups can learn about brand building from Lawrence & Mayo
& lots more!

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