It’s Throwback Thursday at Behavioral Grooves, and we’re revisiting one of our favorite conversations with bestselling author Jonah Berger on the surprising power of words. Tiny shifts in language can shape behavior, influence relationships, and even change how others see us. Jonah reveals the “magic words” that captivate, motivate, and persuade, and shares practical tips for turning actions into identities, priming behavior with language, and making every word count.