Starter Story He Built A $2.5M/Year Business In 2 Years | Starter Story
Oct 2, 2025
Karl Hughes, founder of Draft.dev, a technical content agency, reveals how he built a $2.5 million business in just two years. He shares his unconventional start—launching without a website—and highlights the power of productized services. Karl dives into his entrepreneurial journey, including acquiring another business and strategies that fueled his rapid growth, such as diverse revenue streams and premium service positioning. His down-to-earth approach offers practical advice for aspiring entrepreneurs eager for success.
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Humble Launch From A Personal Page
- Karl started Draft.dev as a single page on his personal site called Carl's Writing and sent it to his network.
- Within three months demand exceeded his capacity and he began hiring contractors while phasing out his old job.
Match Interest With Paying Demand
- Find an intersection of what you enjoy and what customers will pay for.
- Avoid pursuing interests with no monetization or markets you don't care about.
Keep A 50-Person Networking Spreadsheet
- Keep a small, maintained network list and reach out regularly.
- Use those relationships to get early customers and job opportunities over time.