Your brand should be consistent for 3 very good reasons, recognition, relationship, and rapport. Simply put, your customer base will feel most comfortable doing business with you when they KNOW, LIKE, AND TRUST YOU.

I found this quote while preparing for this podcast. It’s a quote that really speaks to the points I want to make. It says, “If you persist you will get it. If you’re consistent, you will keep it.” I WANT TO KEEP IT.. It being the business. This week my content is all about consistency and this podcast is tackling it too. In this week’s PODCAST, it’s all about how to create a brand consistency in 3 organic steps.

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Nostalgia and diaspora with Patricia Engel, author of Infinite Country